Sunday, August 26, 2012

Skechers GOrun launches mid-foot strike running clinic in Davao City

After a series of successful Running Essentials clinics in Metro Manila and in Cebu, Skechers recently mounted its Davao City leg featuring Skechers’ Fitness Ambassador, ultramarathoner and fitness coach Michelle Estuar.
The running clinic was held at the Activity Center of Abreeza Mall last August 24, 2012, from 6:00pm to 8:30pm, which saw the participation of over a hundred avid new and veteran Davaoeño running enthusiasts. Skechers Fitness Ambassador, Michelle Estuar, and her team of ultrarunners led the free clinic with the aim of teaching runners proper running technique particularly mid-foot striking.
According to Estuar, “observing good running techniques is extremely important for every runner. These techniques allow runners to enjoy every run as they are able to improve their overall performance and lessen injuries that will keep them off the road.”
Estuar also shared some of the most important techniques that runners should remember.  Below are helpful tips that beginner and professional runners should keep in mind to enjoy a great run:
Warm up, cool down and stretch - Before and after the start of any run, be sure to engage in warm-up exercises. If muscles are properly warmed up, the strain on muscles, tendons, and joints is reduced. A combination of sustained and steady stretches, not forced, is perfect to help loosen the muscles.
Check your upper body - Make sure to maintain good posture while running by keeping your shoulders back and down and keeping your body upright. A good posture enables the lungs to expand fully and in turn, allows you to breathe deeply.
Be aware of your breathing- Whether you’re a leisure or professional runner, proper breathing can have a significant effect on your performance. Relaxation breathing can help a runner because this type of controlled breathing eases muscle tension, helps your limbs move smoother and increases the oxygen your muscles get.
Check your leg and foot striking technique - A common mistake among runners is to heel strike. Such style of running is not only inefficient, but generates sudden and large impact, which in the long run affects the knees and muscles. Therefore, runners must gradually adapt to mid-foot striking.
To help runners easily transition from heel striking to mid-foot striking, they can now lace up a pair of Skechers GOrun – a new minimalistic lightweight shoe line that integrates the revolutionary mid-foot strike technology. Skechers GOrun’s mid-foot strike technology is designed to enhance the natural running performance of runners by positioning the body for an efficient mid-foot strike so that you could run faster, stronger and longer.
By keeping these basic tips in mind and sporting on a pair of Skechers GOrun, runners can definitely feel the big difference in their performance. The Running Essentials clinic is sponsored by 100 Plus and Vitamilk, with media partners,, and other running blogger friends.
Skechers GOrun exploded into the serious running scene in November 2011 when elite marathoner Meb Keflezighi wore the shoes to set a new personal record as the fastestAmerican to cross the finish line in the 2011 NYC Marathon in 2:09:13. He also set another personal best in the London Olympic trials held in Houston, Texas at 2:09:08 where he was named the fastest qualifier for the US Olympic Marathon Team.

The running community has followed Meb’s story and embraced Skechers GOrun with Competitor and Women’s Running naming it the “Most Innovative” new running line for 2012.  Meb also wore the Skechers GOrun footwear when he recently represented the United States at the London Olympics where he placed fourth.
To get updates on upcoming Running Essentials events, check out For more information on Skechers GO Run, visit or simply drop by the Skechers stores at 2nd Level, Gaisano Mall and Ground floor, Abreeza Mall in Davao City.

For inquiries, please contact:
Niza Forschler
PR Manager
(TL) (632) 584-9974 / 584-9818 loc. 114
(M) 0917.6976809

Michelle Obligacion
Marketing Associate
(TL) (632) 584-9974 / 584-9818 loc. 111
(M) 0922 813 7717

Thursday, August 16, 2012



         Cafe France brings a different dining experience to the premier city of Davao as it sets to open three stores.  In its first venture out of Luzon, CafeFrance is determined to capture the palates and hearts of Davaoeños with the opening of stores at the Manila Bulletin Building on J.P. Rizal Street, at the Upper Ground Floor of Gaisano Mall of Davao, and at The Peak at the 4th level of the same mall.
            “CafeFrance is more than your usual coffeeshop,” says Enya Baltazar, CafeFrance's Business Unit Head.  “We go further by providing not only a place for a coffeebreak, but a hangout where people can relax, spend time with friends and family over good food at any time of day.” 
            And the menu, indeed, has an array of yummy treats to satisfy a hungry tummy anytime of the day.  Start off with a hearty Breakfast Plate that comes with freshly-baked, breakfast meats, eggs, fresh fruits and premium coffee.  Lunch could either be the picture-perfect Tray Couture of California Chicken Clubhouse Sandwich and Garlic Pesto Pasta, served with soup, a chocolate for dessert, and drink; or a filling rice meal of Chicken Mediterranean and fresh Red Grape Frappé.  Punctuate your day with CafeFrance's mouth-watering pasta, man-sized club sandwiches, and an assortment of breads and pastries—all baked on-site.
            “CafeFrance is here to offer fresh and healthy food choices which are sorely missing in the urban foodscape.  Our food is prepared only as ordered, and we have studied out menu items carefully checking on nutritional values that each one gives the diner.  We know no shortcuts—just serving food the way food should be cooked and served,” Ms. Baltazar adds. 
            The arrival of CafeFrance in Davao is definitely something to look forward to as it brings new flavors, new dishes to enjoy, a new coffeshop experience, and a new way to enjoy life.  As the French say, “C'est la vie!”
email: haydee,

Wednesday, August 1, 2012

Arise Davao 2012 HUMANITARIAN PROJECT Public Common CR donated to the coastal community

ARISE DAVAO in cooperation with ARISE ASIA

Arise Davao 2012

Public Common CR donated to the coastal community

Volunteers from Arise Davao Youth Movement turn-over the Public Common CR to the community in Purok 8, Brgy. 31-D, Poblacion, Davao City last July 31, 2012. The turn-over was spearheaded by Arise Philippines National Coordinator – Rev. Danny Lagdamen together with volunteers and Arise Davao Humanitarian Project Committee headed by Mr. Bay’ Arths Cagumbay. The turn-over ceremony attended by Kagawad Teofilo Sacay and Mrs. Sheba Leones, BCW President all of Brgy. 31-D. Dr. Ashley Lopez of City Health Office also attended the turn-over.
The construction of a Common CR is the flagship project of Arise Davao. This is in response to the deepest need of the families living in this coastal barangays wherein more than 50% of the houses don’t have access to a clean and healthy toilet. Or if they have a toilet but they don’t have a septic tank where their waste is thrown directly to the sea or a pipe connected to a canal then to the sea – the Davao Gulf.
According to Mrs. Sheba Leones, the common toilet project will benefit around 100 families in our barangay.
And this is also our little way in supporting the city government thru the implementation of the “City Ordinance No. 0363-10 - Section 11. Construction of Communal Toilets and/or Septic. The City, through the barangay local government unit in the area, shall construct Communal Toilets and/or Septic Tanks in areas where there are informal settlers who cannot afford to build one”, Lagdamen said.
Dr. Lopez shared that it’s his first time to witness a project with this kind. “This is a laudable project done by Arise Davao”, Dr. Lopez added.

"In everything set them an example by doing what is good. In your teaching show integrity, seriousness, and soundness of speech that cannot be condemned, so that those who oppose you may be ashamed because they have nothing bad to say about us." - Titus 2:7-8 (NIV)